In the summer time when the hydrilla and milfoil gets thick here at Gunters-ville there is no better bait than the 1 oz. Boo Jig by Booyah. This jig gets through the thick stuff quick and those big Guntersville bass demolish it.

BOOYAH! The sound of catching fish just got louder. From the makers of YUM comes a line of jigs, spinnerbaits and buzzbaits built for the way you like to fish. From our unique head designs to our exclusive skirt formulations, each BOOYAH bait is made the way you would make them, with a level of craftsmanship second to none. And because we use only the finest components, BOOYAH baits are built to last. So stop messin' around with hit-and-miss, flash in the pan baits and tie on the lure that's designed to catch fish, not fishermen.

The famous Royal Shad Super Spot is a favorite among clients and local anglers on Guntersville Lake. In the spring when the lipless crankbait bite heats up so does this bait and the tackle stores can’t keep them on the shelf.

Cotton Cordell fishing lures were originally designed to help fishing guides satisfy their clients on heavily fished waters. It was essential to come up with something new, something easy to fish, something that really worked when all else failed. That’s the legacy behind these exceptionally successful fishing lures, and that's still the way we think at Cotton Cordell.

Year after year there is no other lure that catches more fish on Guntersville Lake than the Yum Dinger. Water-melon red, watermelon gold, water-melon candy and Mardi Gras are my favorite colors and for good reason. When the fish move up shallow in the spring, you best have a Yum dinger tied on!

YUM soft plastic baits are true fish attractants containing biological and natural fish oils with special ingre-dients that simulate an injured food source and stimulate the aggressive attack instincts of game-fish to help you catch more fish. YUM is the highly scientific secret ingredient in all YUM brand soft plastic lures and bottled attractants. YUM starts a feeding frenzy because it's the only fish attractant with natural shad enzymes plus salt impregnation for even more fish attracting power. And for the things you don't want on your bait or in the water, YUM Hand Balm masks negative odors like gasoline, tobacco, insect repellent and human skin oils that gamefish can detect.